About


I am passionate about customers, business development and helping sales professionals improve revenue, value proposition and sales effectiveness through enablement, sales training and better communication.

In a world of shortening product life cycles, increased competition and commoditisation how you sell is becoming more important than what you sell! In fact, how you sell may well become your main differentiator and provide you with a competitive advantage!

I started my career as a retail sales rep and then moved into sales engineering, partner enablement and sales training. I have had the privilege to work with amazing people at Avocent, Cisco, Coca Cola, Verizon, Mimecast, American Express and Oracle NetSuite. 

During my journey I also fulfilled a lifelong dream and completed an MBA at Warwick Business School, which enables me to build and deliver high impact initiatives as well as help salespeople improve C-level communication.

My track record of success and expertise include:

► Develop a sales enablement strategy that improves sales communication and productivity.

► Create a competitive advantage through customised sales methodology workshops, training and tailored sales tools that help to maximise revenue, increase average deal size and improve close rates.

► Develop and deliver sales excellence coaching programmes for frontline sales managers with the goal to elevate sales team mid-performers to the top while also retaining top talent.

► Design and deliver sales new hire onboarding for sales reps, business development reps, account managers and technical sales engineers that minimises ramp-up time while increasing employee satisfaction and reducing costly staff turnover.

► Develop training curriculum, playbooks, battle cards, sales tools and partner content that improves technical sales support, partner engagement, customer satisfaction and sales.

► Instructional design and creation of content as well as managing the localisation, translation, testing and the administration of elearning.

I am a certified Command of the Message (Force Management) facilitator as well as a certified DISC practitioner. Read my article about the Command of the Message sales methodology here: https://www.forcemanagement.com/blog/a-sales-enablement-perspective-enabling-command-of-the-message-across-an-organization.

I am multilingual and speak English, German and Italian fluently. I enjoy discussing sales and marketing topics and love espresso and green tea!

Reach out to me for a chat.